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Loops by LJ
Loops by LJ is an India-based brand reimagining contemporary interiors through handcrafted rugs and textile art.
6 days ago
The Allure of a Tufted Area Rug – Where Comfort, Artistry, and Function Intersect

Tufted rugs are hand-crafted by punching wool or yarn through a base fabric using a tufting gun. This process allows artisans greater freedom to create intricate shapes, raised textures, and custom color combinations. What results is a rug that’s more than décor—it’s a canvas of form and feeling.

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Here’s what makes them stand out:

- High-Texture Aesthetics: From sculptural curves to bold linear forms, tufted rugs bring dimension to flat floors.

- Versatile Styles: Perfect for modern, eclectic, coastal, and even minimalist homes.

- Faster Production Time: Compared to knotted rugs, tufted designs can be customized and produced more quickly—ideal for design-forward homeowners.

Whether it’s grounding a vibrant room or softening a space with gentle forms and texture, our rugs help you express your design philosophy with clarity and elegance. Explore the full tufted area rug collection to discover the piece that completes your home’s visual story.
Loops by LJ
Loops by LJ is an India-based brand reimagining contemporary interiors through handcrafted rugs and textile art.
27 days ago
Floor Rugs for Sale: Discover Handcrafted Pieces That Define Your Space

When it comes to elevating your interiors, few design choices are as impactful—and versatile—as a well-chosen rug. It’s the one element that can ground a room, introduce texture, and tie your décor together effortlessly. If you’re searching for quality floor rugs for sale, Loops by LJ offers a collection where craftsmanship and style go hand in hand.

Each rug in their collection is thoughtfully hand-tufted or hand-knotted by skilled artisans, using premium New Zealand wool and sustainable materials. These aren’t mass-produced floor coverings—they’re timeless pieces designed to evolve with your space. Whether you’re looking for a bold statement or a subtle textural layer, Loops by LJ has options to suit every aesthetic.
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If your goal is to create an interior that’s rich in depth and layered with intention, start with a handcrafted floor rug from Loops by LJ. You’ll be investing in design that endures—both in quality and in timeless appeal.
Loops by LJ
Loops by LJ is an India-based brand reimagining contemporary interiors through handcrafted rugs and textile art.
28 days ago (E)
A Moss Rug That Grounds Your Living Room in Calm

Few pieces anchor a space as quietly yet powerfully as a moss rug. Within the Moss Mania collection, Loops by LJ offers rugs that echo forest floors, embodying simplicity, humility, and the serene beauty of moss in Japanese culture. Their signature piece, the Moss Mounds Rug, is hand-tufted in New Zealand wool with varying pile heights that create a tactile landscape reminiscent of gentle mossy hills.

What Makes Moss Rugs So Effective?

Moss rugs do more than look calming—they feel immersive. The natural undulations and rich green tones invite you to pause and breathe, making them perfect for spaces designed for reflection or relaxation.

The New Zealand wool used in these rugs is chosen for its softness and resilience. It resists dust and odours naturally, making it suitable even for humid climates. These tactile rugs not only feel comforting underfoot but also maintain their beauty over time, with proper care .

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Styling Suggestions for Different Settings

Compact apartments and floor-level seating benefit from the rug’s texture: it visually and physically softens the seating area.

Larger living rooms also gain appeal, as the rug's organic shape under the furniture breaks monotony.

Minimalist or Japandi interiors align with the rug’s ethos—subtle craftsmanship, earthy tones, and purposeful design.

Care Tips That Ensure Longevity

Caring for a moss rug is straightforward yet essential. Vacuum once or twice weekly using a low-power setting—never use a beater brush . If yarn threads emerge, trim them carefully instead of tugging. For deep cleaning, it’s best to rely on professional services every two to three years. Rotating the rug occasionally helps maintain colour consistency and pile resilience.

Why Moss Mania by Loops by LJ Stands Out?

Loops by LJ’s collection doesn’t just follow a trend—it embodies a design philosophy rooted in nature and craft. Each piece in Moss Mania is more than functional; it’s an emotional bridge from your interior to the calm of the outdoors. Their hand-tufting process and thoughtful material choice reflect a commitment to lasting quality.

Priced accessibly (starting around ₹11,250 for the “Lush with Moss Rug”), these designs offer durable style and thoughtful construction without compromising affordability .

Final Word

A moss rug from Loops by LJ transcends the concept of a mere floor covering. It’s a daily invitation to slow down. Whether in a cozy nook or an open plan room, the Moss Mania rugs bring design, comfort, and a meaningful connection to nature. For those who seek a serene foothold in their homes, this collection offers just that.
Loops by LJ
Loops by LJ is an India-based brand reimagining contemporary interiors through handcrafted rugs and textile art.
2 months ago
Buy Ready to Ship Rugs and Elevate Your Space Instantly

Decorating your space shouldn’t be a waiting game. If you’re eager to refresh your interiors without the long lead times of custom orders, choosing to buy ready to ship rugs is your best bet. With high-quality craftsmanship and fast delivery, you get the beauty of a designer rug—without the delay.

At Loops by LJ, you can explore an exclusive collection of ready to ship rugs designed for those who want style and substance, fast. Whether you’re styling a new apartment or upgrading a tired room, these rugs make it easy to transform your home overnight.

What Does “Ready to Ship” Really Mean?

“Ready to ship” rugs are pre-made, in-stock designs that are available to be dispatched as soon as your order is placed. Unlike made-to-order or custom rugs, which may take weeks or even months, ready-to-ship options offer near-instant gratification.

Benefits include:

Quick delivery (often within a few days)
No production wait times
Tried-and-tested designs
Same premium quality as made-to-order pieces

With Loops by LJ, you don’t have to sacrifice artistry or durability for speed—each ready-to-ship rug reflects the brand’s signature craftsmanship.

Why Buy Ready to Ship Rugs from Loops by LJ?

Loops by LJ specializes in rugs that combine slow-design values with fast convenience. Their ready to ship collection includes hand-tufted pieces, textured designs, and unique patterns—crafted in small batches and always with high-quality materials.

Here’s what you get:

Handcrafted detail using premium wool, viscose, and recycled yarns
Exclusive designs that blend modern aesthetics with artisan techniques
Ethically made rugs that support sustainable production
Curated selections that fit diverse interior styles

Whether you're looking for minimalist geometrics, cozy textures, or bold statement rugs, there's something in stock that speaks to your vision.
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Who Should Buy Ready to Ship Rugs?

Renters and homeowners eager for a quick design upgrade
Interior designers working with tight project deadlines
Gifting purposes when you want something unique and timely
First-time rug buyers seeking a hassle-free experience

If you're moving into a new space or revamping your existing one, a ready-to-ship rug delivers instant ambiance and style without the wait.

How to Style Ready to Ship Rugs?

A well-placed rug can anchor your décor and enhance every element around it. Loops by LJ makes it easy to find a ready-to-ship rug that aligns with your taste and layout.

Tips for styling:

In living rooms: Use a large area rug to ground your seating area
In bedrooms: Choose soft textures underfoot for morning comfort
In entryways: Go for a durable, high-pile option that stands out
In offices or reading nooks: Add color and warmth to boost creativity

Each rug from Loops by LJ is designed to integrate effortlessly with your furnishings, art, and accessories.

Shop Ready to Ship Rugs at Loops by LJ

You don’t have to wait weeks to elevate your space. Whether you're moving, redecorating, or simply need a beautiful rug ASAP, buy ready to ship rugs from Loops by LJ and enjoy the perfect blend of speed, style, and quality.

Every rug is a piece of art—made by hand, delivered with care, and ready to transform your space from the moment it arrives.
Loops by LJ
Loops by LJ is an India-based brand reimagining contemporary interiors through handcrafted rugs and textile art.
2 months ago (E)
From Salmon to Statement: Styling Warm-Toned Rugs Like a Pro

There’s something magnetic about warm-toned rugs. They glow, they ground, and they offer a quiet confidence to any space. At Loops by LJ, we’ve turned warmth into art with our Salmon Rug — a handcrafted piece that transforms color into character.

If you’re wondering how to style it right, this guide will walk you through it — not the generic way, but the Loops way: expressive, elevated, and always unexpected.

🎨 First, Let’s Talk Color: Why Salmon?

Salmon sits in a unique spot on the spectrum — between soft coral and dusty rose. It's warm without being overpowering, vibrant yet grounded.
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What that means for your home:

It adds energy without the chaos of a bright red or orange.
It plays well with both neutrals and jewel tones.
It complements natural textures like wood, cane, and stone.

The Salmon Rug by Loops by LJ is not just a color choice — it’s a mood shifter.

✂️ The Rug, Deconstructed: What You’re Really Getting

Technique: Hand-tufted by skilled artisans in India
Feel: Plush yet structured underfoot, thanks to blended wool yarns
Design Detail: Multi-tonal salmon with textural highs and lows for depth and movement
Size Options: Multiple dimensions available to suit intimate corners or large living spaces
Signature: A Loops-exclusive design — not something you’ll find off a showroom floor

🎯 Styling the Salmon Rug: Tips That Actually Work

1. Go Tone-on-Tone
Layer the rug with other warm hues — think rust cushions, apricot curtains, or blush ceramics. This creates a sophisticated monochrome palette.

2. Contrast with Cool
Place it against cool-toned walls or furniture (navy, charcoal, sage) to make the salmon pop. The warmth of the rug brings balance and softness to cooler spaces.

3. Make It the Focal Point
Keep everything else neutral — beige sofa, white walls, minimal decor. Let the salmon rug carry the room with its understated richness.

4. Play with Texture
Mix with boucle, rattan, matte metal, and unfinished wood. Textural diversity makes the rug’s tones feel even richer and more tactile.

Why Loops by LJ?

Because we don’t do cookie-cutter. At Loops by LJ, every rug is part of a bigger idea — that your home should reflect craft, culture, and creativity.

Our Salmon Rug is:

Responsibly made with ethical sourcing and local production
Distinctly designed to stand out in a world of sameness
Offered at better price points, without compromising on quality or detail
Customizable, if you need a specific size or variation — because your home deserves the perfect fit

Design Scenarios: Where the Salmon Rug Shines

Living Room: Anchor your seating area with it and build the rest of your palette around its warmth.
Bedroom: Place it partially under the bed to soften and warm the space instantly.
Study or Den: Use it to break up dark tones and bring energy into focused spaces.

Final Thought: A Rug with Intent

The best interiors don’t shout — they speak. The salmon rug whispers warmth, artistry, and grounded elegance. It’s a statement piece that doesn’t try too hard — because it doesn’t have to.

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