Starting February 1st, 2022, WhatsApp will switch from a notification-based pricing model to a conversation-based pricing model. Instead of being charged for notifications sent, businesses will be charged per conversation, which includes all messages delivered within a 24-hour period. See How It Works below for more information.
WhatsApp Business API conversations fall into two categories that are priced differently:
All conversations are measured in 24-hour increments, or “sessions”, that start whenever the first message from a business is delivered. The first message can be initiated by the business (business-initiated) or a business reply within 24 hours of a user message (user-initiated). A user is defined as the person or entity with whom the business is messaging.
Charges for conversations are based on the user’s phone number. Rates for business-initiated conversations and user-initiated conversations vary by market (country or region). See Rates for specific pricing information. The first 1,000 conversations each month will be free, so your business can start to build experiences your customers will love before having to pay. Each WABA gets 1,000 free tier conversations. Free tier conversations can be business-initiated or user-initiated.
Conversations will not be charged when users message businesses using call-to-actions buttons on Ads that click to WhatsApp or a Facebook Page CTA. Free entry point conversations can only be user-initiated. Only the first conversation that starts from the entry point is free of charge. Subsequent conversations with the user are charged.
Standard pricing will apply for Ads that Click to WhatsApp. The conversation that initiates from the ad is free, but not the ad itself.
All conversations are charged based on the country code of the recipient. The rates for countries and regions are listed below.
Argentina
$ 0.0526
$ 0.0316
Brazil
$ 0.0500
$ 0.0300
Chile
$ 0.0757
$ 0.0454
Colombia
$ 0.0100
$ 0.0060
Egypt
$ 0.1073
$ 0.0644
France
$ 0.1432
$ 0.0859
Germany
$ 0.1365
$ 0.0819
India
$ 0.0066
$ 0.0040
Indonesia
$ 0.0316
$ 0.0190
Israel
$ 0.0300
$ 0.0180
Italy
$ 0.0643
$ 0.0386
Malaysia
$ 0.0732
$ 0.0220
Mexico
$ 0.0349
$ 0.0105
Netherlands
$ 0.1485
$ 0.0891
Nigeria
$ 0.0516
$ 0.0310
Pakistan
$ 0.0473
$ 0.0142
Peru
$ 0.0598
$ 0.0179
Russia
$ 0.0663
$ 0.0398
Saudi Arabia
$ 0.0325
$ 0.0195
South Africa
$ 0.0280
$ 0.0168
Spain
$ 0.0615
$ 0.0369
Turkey
$ 0.0100
$ 0.0030
United Arab Emirates
$ 0.0316
$ 0.0190
United Kingdom
$ 0.0647
$ 0.0388
North America
$ 0.0147
$ 0.0088
Rest of Africa
$ 0.1208
$ 0.0363
Rest of Asia Pacific
$ 0.0745
$ 0.0224
Rest of Central & Eastern Europe
$ 0.0835
$ 0.0250
Rest of Latin America
$ 0.0706
$ 0.0423
Rest of Middle East
$ 0.0727
$ 0.0218
Rest of Western Europe
$ 0.1324
$ 0.0397
Other
$ 0.0483
$ 0.0145
Argentina
€ 0.0436
€ 0.0261
Brazil
€ 0.0414
€ 0.0248
Chile
€ 0.0627
€ 0.0376
Colombia
€ 0.0083
€ 0.0050
Egypt
€ 0.0889
€ 0.0533
France
€ 0.1186
€ 0.0712
Germany
€ 0.1131
€ 0.0679
India
€ 0.0055
€ 0.0033
Indonesia
€ 0.0262
€ 0.0157
Israel
€ 0.0248
€ 0.0149
Italy
€ 0.0532
€ 0.0319
Malaysia
€ 0.0606
€ 0.0182
Mexico
€ 0.0289
€ 0.0087
Netherlands
€ 0.1230
€ 0.0738
Nigeria
€ 0.0428
€ 0.0257
Pakistan
€ 0.0392
€ 0.0118
Peru
€ 0.0495
€ 0.0149
Russia
€ 0.0549
€ 0.0329
Saudi Arabia
€ 0.0269
€ 0.0161
South Africa
€ 0.0232
€ 0.0139
Spain
€ 0.0509
€ 0.0305
Turkey
€ 0.0083
€ 0.0025
United Arab Emirates
€ 0.0262
€ 0.0157
United Kingdom
€ 0.0536
€ 0.0321
North America
€ 0.0122
€ 0.0073
Rest of Africa
€ 0.1001
€ 0.0300
Rest of Asia Pacific
€ 0.0617
€ 0.0185
Rest of Central & Eastern Europe
€ 0.0691
€ 0.0207
Rest of Latin America
€ 0.0584
€ 0.0351
Rest of Middle East
€ 0.0602
€ 0.0181
Rest of Western Europe
€ 0.1096
€ 0.0329
Other
€ 0.0400
€ 0.0120
Argentina
₹ 3.8550
₹ 2.3130
Brazil
₹ 3.6646
₹ 2.1987
Chile
₹ 5.5464
₹ 3.3279
Colombia
₹ 0.7329
₹ 0.4397
Egypt
₹ 7.8651
₹ 4.7191
France
₹ 10.4984
₹ 6.2990
Germany
₹ 10.0073
₹ 6.0044
India
₹ 0.4843
₹ 0.2906
Indonesia
₹ 2.3151
₹ 1.3890
Israel
₹ 2.1987
₹ 1.3192
Italy
₹ 4.7098
₹ 2.8259
Malaysia
₹ 5.3655
₹ 1.6096
Mexico
₹ 2.5565
₹ 0.7669
Netherlands
₹ 10.8867
₹ 6.5320
Nigeria
₹ 3.7851
₹ 2.2710
Pakistan
₹ 3.4683
₹ 1.0405
Peru
₹ 4.3839
₹ 1.3152
Russia
₹ 4.8582
₹ 2.9149
Saudi Arabia
₹ 2.3795
₹ 1.4277
South Africa
₹ 2.0554
₹ 1.2332
Spain
₹ 4.5044
₹ 2.7026
Turkey
₹ 0.7329
₹ 0.2199
United Arab Emirates
₹ 2.3165
₹ 1.3899
United Kingdom
₹ 4.7413
₹ 2.8448
North America
₹ 1.0768
₹ 0.6461
Rest of Africa
₹ 8.8572
₹ 2.6572
Rest of Asia Pacific
₹ 5.4617
₹ 1.6385
Rest of Central & Eastern Europe
₹ 6.1166
₹ 1.8350
Rest of Latin America
₹ 5.1716
₹ 3.1030
Rest of Middle East
₹ 5.3284
₹ 1.5985
Rest of Western Europe
₹ 9.7014
₹ 2.9104
Other
₹ 3.5384
₹ 1.0615
Argentina
Rp 750.66
Rp 450.40
Brazil
Rp 713.58
Rp 428.15
Chile
Rp 1,080.03
Rp 648.02
Colombia
Rp 142.72
Rp 85.63
Egypt
Rp 1,531.53
Rp 918.92
France
Rp 2,044.30
Rp 1,226.58
Germany
Rp 1,948.66
Rp 1,169.20
India
Rp 94.30
Rp 56.58
Indonesia
Rp 450.80
Rp 270.48
Israel
Rp 428.15
Rp 256.89
Italy
Rp 917.10
Rp 550.26
Malaysia
Rp 1,044.79
Rp 313.44
Mexico
Rp 497.81
Rp 149.34
Netherlands
Rp 2,119.91
Rp 1,271.94
Nigeria
Rp 737.05
Rp 442.23
Pakistan
Rp 675.37
Rp 202.61
Peru
Rp 853.66
Rp 256.10
Russia
Rp 946.02
Rp 567.61
Saudi Arabia
Rp 463.34
Rp 278.01
South Africa
Rp 400.24
Rp 240.14
Spain
Rp 877.11
Rp 526.27
Turkey
Rp 142.72
Rp 42.81
United Arab Emirates
Rp 451.07
Rp 270.64
United Kingdom
Rp 923.25
Rp 553.95
North America
Rp 209.68
Rp 125.81
Rest of Africa
Rp 1,724.72
Rp 517.41
Rest of Asia Pacific
Rp 1,063.53
Rp 319.06
Rest of Central & Eastern Europe
Rp 1,191.06
Rp 357.32
Rest of Latin America
Rp 1,007.04
Rp 604.23
Rest of Middle East
Rp 1,037.58
Rp 311.27
Rest of Western Europe
Rp 1,889.11
Rp 566.73
Other
Rp 689.01
Rp 206.70
Argentina
£ 0.0379
£ 0.0228
Brazil
£ 0.0361
£ 0.0216
Chile
£ 0.0546
£ 0.0327
Colombia
£ 0.0072
£ 0.0043
Egypt
£ 0.0774
£ 0.0464
France
£ 0.1033
£ 0.0620
Germany
£ 0.0985
£ 0.0591
India
£ 0.0048
£ 0.0029
Indonesia
£ 0.0228
£ 0.0137
Israel
£ 0.0216
£ 0.0130
Italy
£ 0.0463
£ 0.0278
Malaysia
£ 0.0528
£ 0.0158
Mexico
£ 0.0252
£ 0.0075
Netherlands
£ 0.1071
£ 0.0643
Nigeria
£ 0.0372
£ 0.0223
Pakistan
£ 0.0341
£ 0.0102
Peru
£ 0.0431
£ 0.0129
Russia
£ 0.0478
£ 0.0287
Saudi Arabia
£ 0.0234
£ 0.0140
South Africa
£ 0.0202
£ 0.0121
Spain
£ 0.0443
£ 0.0266
Turkey
£ 0.0072
£ 0.0022
United Arab Emirates
£ 0.0228
£ 0.0137
United Kingdom
£ 0.0467
£ 0.0280
North America
£ 0.0106
£ 0.0064
Rest of Africa
£ 0.0871
£ 0.0261
Rest of Asia Pacific
£ 0.0537
£ 0.0161
Rest of Central & Eastern Europe
£ 0.0602
£ 0.0181
Rest of Latin America
£ 0.0509
£ 0.0305
Rest of Middle East
£ 0.0524
£ 0.0157
Rest of Western Europe
£ 0.0955
£ 0.0286
Other
£ 0.0348
£ 0.0104
Argentina
$ 0.0684
$ 0.0410
Brazil
$ 0.0650
$ 0.0390
Chile
$ 0.0984
$ 0.0590
Colombia
$ 0.0130
$ 0.0078
Egypt
$ 0.1395
$ 0.0837
France
$ 0.1862
$ 0.1117
Germany
$ 0.1775
$ 0.1065
India
$ 0.0086
$ 0.0052
Indonesia
$ 0.0411
$ 0.0246
Israel
$ 0.0390
$ 0.0234
Italy
$ 0.0835
$ 0.0501
Malaysia
$ 0.0951
$ 0.0285
Mexico
$ 0.0453
$ 0.0136
Netherlands
$ 0.1931
$ 0.1158
Nigeria
$ 0.0671
$ 0.0403
Pakistan
$ 0.0615
$ 0.0185
Peru
$ 0.0777
$ 0.0233
Russia
$ 0.0862
$ 0.0517
Saudi Arabia
$ 0.0422
$ 0.0253
South Africa
$ 0.0364
$ 0.0219
Spain
$ 0.0799
$ 0.0479
Turkey
$ 0.0130
$ 0.0039
United Arab Emirates
$ 0.0411
$ 0.0246
United Kingdom
$ 0.0841
$ 0.0504
North America
$ 0.0191
$ 0.0115
Rest of Africa
$ 0.1571
$ 0.0471
Rest of Asia Pacific
$ 0.0969
$ 0.0291
Rest of Central & Eastern Europe
$ 0.1085
$ 0.0325
Rest of Latin America
$ 0.0917
$ 0.0550
Rest of Middle East
$ 0.0945
$ 0.0283
Rest of Western Europe
$ 0.1720
$ 0.0516
Other
$ 0.0627
$ 0.0188
Canada Algeria Afghanistan Albania Bolivia Bahrain Austria All other countries not listed in the above regions or specifically listed in the above tables.
A business can send free-form messages within 24 hours of the last user message in a conversation. If it’s been more than 24 hours since the last user message, a business must send a message template. Delivery of a message template opens a new conversation.
Featured Content Ads
add advertising hereHow It Works
Featured Content Ads
add advertising hereFree Tier Conversations
Free Entry Points Conversations
Examples
Rates
Cost per Conversation in USD
Market
Business-Initiated Rate
User-Initiated Rate
Cost per Conversation in EUR
Market
Business-Initiated Rate
User-Initiated Rate
Cost per Conversation in INR
Market
Business-Initiated Rate
User-Initiated Rate
Cost per Conversation in IDR
Market
Business-Initiated Rate
User-Initiated Rate
Cost per Conversation in GBP
Market
Business-Initiated Rate
User-Initiated Rate
Cost per Conversation in AUD
Market
Business-Initiated Rate
User-Initiated Rate
List of countries in a region
North America
United States
Rest of Africa
Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Chad
Congo
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea-Bissau
Ivory Coast
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Morocco
Mozambique
Namibia
Niger
Rwanda
Senegal
Sierra Leone
Somalia
South Sudan
Sudan
Swaziland
Tanzania
Togo
Tunisia
Uganda
Zambia
Rest of Asia Pacific
Australia
Bangladesh
Cambodia
China
Hong Kong
Japan
Laos
Mongolia
Nepal
New Zealand
Papua New Guinea
Philippines
Singapore
Sri Lanka
Taiwan
Tajikistan
Thailand
Turkmenistan
Uzbekistan
Vietnam
Rest of Central & Eastern Europe
Armenia
Azerbaijan
Belarus
Bulgaria
Croatia
Czech Republic
Georgia
Greece
Hungary
Latvia
Lithuania
Macedonia
Moldova
Poland
Romania
Serbia
Slovakia
Slovenia
Ukraine
Rest of Latin America
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Haiti
Honduras
Jamaica
Nicaragua
Panama
Paraguay
Puerto Rico
Uruguay
Venezuela
Rest of Middle East
Iraq
Jordan
Kuwait
Lebanon
Oman
Qatar
Yemen
Rest of Western Europe
Belgium
Denmark
Finland
Ireland
Norway
Portugal
Sweden
Switzerland
Other
FAQ
Join the pack! Join 8000+ others registered users, and get chat, make groups, post updates and make friends around the world!
www.knowasiak.com/register/