Spotify and Google Reveal User Preference Billing
At the original time, we are inflamed to verbalize a brand new chapter in our partnership with Google: a multiyear agreement that represents a first-of-its-variety option in fee preference and offers alternatives for both shoppers and developers.
Users who’ve downloaded Spotify from the Google Play Store will doubtless be presented with a preference to pay with either Spotify’s fee map or with Google Play Billing. For the principle time, these two choices will live facet by facet within the app. This can give each person the freedom to subscribe and invent purchases the utilization of the fee option of their preference without lengthen within the Spotify app. Spotify will continue to freely talk with customers about our Premium subscription carrier, promote discounts and promotions, and give listeners on our Free tier the skill to convert to Premium without lengthen within the app.
Over the coming months, Spotify will work with Google’s product and engineering teams to invent this new journey, and we’ll roll out in nations across the field. Working together, the firms will take a look at and be taught, collectively exploring product innovations across the Android platform. We anticipate launching the principle iteration of User Preference Billing later this year.
Spotify has been publicly advocating for platform equity and expanded fee choices, amongst varied issues, because supreme and delivery platforms enable better person experiences and enable developers to grow and thrive—when this happens each person wins.
Alex Norström, Chief Freemium Enterprise Officer, commented, “Spotify is on a years-lengthy gallop to make certain app developers maintain the freedom to innovate and compete on a stage playing discipline. We’re inflamed to be partnering with Google to stumble on this methodology to fee preference and alternatives for developers, customers, and the whole web ecosystem. We hope the work we’ll pause together blazes a path that can support the the leisure of the industry.”
“Android has persistently been about openness and person preference,” said Sameer Samat, Vice President, Product Administration at Google. “This step is a extremely predominant milestone for mobile app shops and I’m in a position to’t take into consideration a greater first partner than Spotify. They cost preference as powerful as we pause and understand the importance and persisted funding in Android and Play to the health of the whole ecosystem. Here is an exhilarating first step and we peek forward to adding new partners and finding out how this mannequin will doubtless be expanded across the platform.”