Maternity & Personal Care Market Size, Market Growth and Future Forecasts to 2031


The Global Maternity & Personal Care Market Size was $58,137.5 million in 2021 and is predicted to expand at a CAGR of 6.5%, generating revenue of $106,499.9 million by 2031.

Impact Analysis of COVID-19 on the Maternity & Personal Care Market

The COVID-19 pandemic has had a negative impact on the maternity & personal care market. The market and shops were completely closed, and the customers were unable to shop in physical shopping stores owing to strict government regulations and complete lockdowns. The maternity & personal care market experienced a decline due to challenges such as limited operations in most industries and a disrupted supply-demand chain. Many beauty and personal care key businesses began to rely extensively on social media and e-commerce channels to contact consumers and sell their products during this time.

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The increase in consumer awareness caused by the COVID-19 pandemic is expected to drive up demand for personal hygiene and home care products in the coming years. According to manufacturers, the pandemic has raised customer awareness about the significance of maintaining personal and household hygiene to reduce the risk of illness. As the challenges with demand for beauty and cosmetics are on the rise, firms are focusing more on extending their personal care and home care product lines, as well as wellness products.

Global Maternity & Personal Care Market Analysis

A rise in awareness among individuals and pregnant women about the necessity and requirement of maintaining good health and cleanliness is predicted to boost the maternity & personal care market share growth during the forecast period. Furthermore, an increase in the number of working professionals, particularly women, and their increase in affordability for expensive but healthy products such as supplements are expected to generate significant market revenue. There are numerous personal care products available in the market offering the best and complete body care for people of all age groups.  Apart from the variety of items in the personal care sector, the companies operating in the market have a powerful sales channel network, giving manufacturers an added benefit in selling their products such as cream, lotion, and soap.

Organic personal care products are more expensive than synthetic goods, making it difficult for most customers to purchase them. Therefore, most people purchase synthetic or chemical personal care items such as creams and lotions. In certain situations, these products may cause skin allergies and blisters, which is likely to have a negative impact on the growth of the maternity & personal care market share during the forecast period. Apart from that, there are various products in the market, which can easily confuse the buyer regarding the usability for him or her owing to their lack of knowledge about the use and effect of a product on their skin and body. Therefore, a lack of sufficient understanding of one’s requirements and the influence of the product on them is anticipated to impede market expansion.

The market for organic personal care products is experiencing substantial potential growth as consumers’ preferences for organic products have risen throughout the world. Sales of organic personal care products are additionally anticipated to increase in the future owing to an increase in living standards and purchasing power in developed and developing nations. In order to stand out from the competition, the businesses, offering personal care and maternity products, are getting increasingly inventive and imaginative in the items they offer in the maternity & personal care market. Companies are using the latest technologies to reach out to their customers with their new and advanced products and increase their market sales. For instance, on January 3, 2023, Perfect Corp., one of the leading providers of augmented reality (AR) and artificial intelligence (AI) beauty and fashion tech solutions provider, in partnership with The Good Glamm Group launched a new virtual try-on and AI Skin Analysis experiences set to revolutionize the shopping journeys for its D2C brands customers across India. These incredibly well-known, rapidly expanding, and cutting-edge skincare and beauty businesses are the most recent to provide customized, engaging, and high-touch online purchasing experiences.

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Global Maternity & Personal Care Market, Segmentation

The maternity & personal care market is segmented on the basis of product category, end user, maternal apparel, personal care, distribution channel, and region.

Product Category:

The product category segment is further divided into skin care, hair care, oral care, cosmetics, and others. Among these, the skin care segment accounted for the highest market share in 2021. The importance of the skin care segment in the latest trends can be attributed to the rise in demand for self-care and health-promoting products among consumers. The interest in treatments of skin-related issues and the ability of social media to more quickly inform and empower consumers, and, most importantly, the unique capacity of new technology to simplify the unusually complex options that customers face when interacting with skincare brands are some of the factors propelling the market growth.

End User:

The end user segment is further classified into male, female, and children & infants. Among these, the female segment accounted for the highest market share in 2021. The segment’s considerable market share is mostly due to an increase in female customers’ demand for high-quality pregnancy products such as maternity apparel and personal care products such as stretch mark removal creams and moisturizers. Beauty and hygiene related personal care products are readily available for female customers, allowing them to select the best products that suit their preferences.

Maternal Apparel:

The maternal apparel segment is further divided into daywear, nightwear, and innerwear. Among these, the daywear segment accounted for a dominant market share in 2021. The increase in the number of working women and their need for contemporary yet comfortable maternity wear for the workplace is driving the segment growth. In comparison to earlier times, women today are more concerned with their appearance and comfort during pregnancy, and they want to wear garments that not only disguise their bellies but also make them look attractive and fashionable.

Personal Care:

The personal care segment is further classified into stretch marks minimizer, body restructuring gels, itching prevention creams, skin toning creams, and others. Among these, the stretch marks minimizer sub-segment accounted for the dominant maternity & personal care market share in 2021. Stretch marks on women’s bodies are a growing issue for women, which is mostly responsible for the market segment growth. Women today are more concerned with their beauty and shape, and they want to look gorgeous and healthy both during and after pregnancy.

Distribution Channel:

The distribution channel segment is further divided into supermarkets and hypermarkets, convenience stores, online, and others. Among these, the online channel accounted for the highest revenue share in 2021 and is predicted to have the fastest growth during the forecast period. The online segment is projected to have high growth owing to the wide range of product portfolios offered by the companies operating in the market such as L’Oréal, Unilever, and others on the online portal. Also, the majority of people have access to smartphones and the Internet which allows them to surf online and purchase good quality products from anywhere.

Regional Analysis:

The maternity & personal care market in the Asia-Pacific region is anticipated to have the fastest growth during the forecast period. The regional growth is attributed to the rise in investments and new product launches by major market players such as Loreal and Unilever. Also, the presence of countries such as China, South Korea, and Japan has further boosted the growth of the market as people in these countries are among the highest consumers of beauty and personal care products.

Key Players in the Global Maternity & Personal Care Market

Some of the leading maternity & personal care market players are

·         Edgewell personal care

·         Jubilant Ingrevia

·         Kaya

·         Unilever

·         P&G

·         Johnson & Johnson

·         Estée Lauder

·         Amoralia

·         Seraphine

·         Isabella Oliver

·         Mama Mio Inc.

·         Destination Maternity Corporation

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