Direct-to-Consumer Genetic Testing Market: A Look at the Industry’s Segments and Opportunities And High Demand Forecast 2030


Global Direct-to-Consumer Genetic Testing Market Forecast to 2030

The Direct-to-Consumer Genetic Testing Market report also includes an in-depth examination of the market’s key competitors, as well as their development strategies and business expansion plans. The archive, in particular, encourages entrepreneurs to look for information about potential customers and where they can find them. The review, which includes only the best sellers, enables entrepreneurs to learn about their local market and find potential customers.

According to the most recent report by Emergen Research, the global Direct-To-Consumer (DTC) genetic testing market had a value of USD 1.29 billion in 2021 and is anticipated to grow at a rate of 13.3% during the projected period. Growing public awareness of DTC genetic tests, rising income levels in emerging nations, expanding demand for specialised DTC genetic services, and an increase in the prevalence of genetic illnesses globally are the main drivers of market revenue growth. Direct-to-consumer genetic tests are sold online or in stores and are advertised to customers directly through television, print, radio, or Internet advertisements.

Within a few days of providing their DNA sample to the organisation, customers who have ordered test kits can anticipate receiving their results via a secure website, mobile app, or written report. Direct-to-consumer genetic testing allows anyone to obtain their genetic data without first going via a physician or insurance provider. Throughout the first half of 2020, a spike in demand for DTC genetic tests that can find coronavirus genome has been seen.

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Competitive Terrain:

The global Direct-to-Consumer Genetic Testing industry is highly consolidated owing to the presence of renowned companies operating across several international and local segments of the market. These players dominate the industry in terms of their strong geographical reach and a large number of production facilities. The companies are intensely competitive against one another and excel in their individual technological capabilities, as well as product development, innovation, and product pricing strategies.

The leading market contenders listed in the report are:

23andMe, Full Genome Corporation, Color Genomics, Genesis Healthcare, Helix OpCo LLC, FamilyTreeDNA, MyHeritage, Identigene, Pathway genomics, and Living DNA, among others

Research Report on the Direct-to-Consumer Genetic Testing Market Addresses the Following Key Questions:

  • Who are the dominant players of the Direct-to-Consumer Genetic Testing market?

  • Which regional market is anticipated to have a high growth rate over the projected period?

  • What consumer trends and demands are expected to influence the operations of the market players in the Direct-to-Consumer Genetic Testing market?

  • What are the key growth drivers and restraining factors of the Direct-to-Consumer Genetic Testing market?

  • What are the expansion plans and strategic investment plans undertaken by the players to gain a robust footing in the market?

  • What is the overall impact of the COVID-19 pandemic on the Direct-to-Consumer Genetic Testing market and its key segments?

Market Overview:

The report bifurcates the Direct-to-Consumer Genetic Testing market on the basis of different product types, applications, end-user industries, and key regions of the world where the market has already established its presence. The report accurately offers insights into the supply-demand ratio and production and consumption volume of each segment.

Segments Covered in this report are:

  • Test Type Outlook (Volume, Kilo Tons; 2017-2027) (Revenue, USD Billion; 2019-2030)

    • Carrier Testing

    • Predictive Testing

    • Ancestry & Relationship Testing

    • Nutrigenomics Testing

    • Others

  • Distribution Channel Outlook (Volume, Kilotons; 2017-2027, Revenue, USD Billion; 2019-2030)

    • Online Platforms

    • Over-the-Counter

  • Application Outlook (Volume, Kilo Tons; 2017-2027) (Revenue, USD Billion; 2019-2030)

    • Targeted Analysis

    • Single Nucleotide Polymorphism Chips (SNP)

    • Whole Genome Sequencing (WGS)

Regional Landscape section of the Direct-to-Consumer Genetic Testing report offers deeper insights into the regulatory framework, current and emerging market trends, production and consumption patterns, supply and demand dynamics, import/export, and presence of major players in each region.

The various regions analyzed in the report include:

  • North America (U.S., Canada)

  • Europe (U.K., Italy, Germany, France, Rest of EU)

  • Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

  • Latin America (Chile, Brazil, Argentina, Rest of Latin America)

  • Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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Some Key Highlights From the Report

  • The carrier testing segment accounted for rapid revenue share in 2021. Rise of genetic diseases caused by chromosomal and gene mutations has accelerated growth of the carrier testing industry. Majority of genetic mutations are caused by preexisting diseases or a family history of miscarriage or birth abnormalities. As a result, it is now usual for pregnant women to undergo carrier screening to determine the risk of transmitting specific genetic diseases to their offspring. All of these factors can stimulate growth, which will drive revenue growth of the market.

  • The ancestry & relationship testing segment accounted for largest revenue share in 2021. Genetic ancestry testing is a method that allows those who are interested in the study of family history (also known as genealogy) to learn more about their ancestors. An investigation into a person’s DNA variations can yield information about the origins of their ancestors as well as ties within their families. There are a great number of businesses and organizations that offer genetic ancestry testing. Most organizations now have online forums and other services that let test-takers talk about or trade their results with other people. This makes it easier to find connections between people that weren’t known before.

  • The whole genome sequencing segment accounted for a significant revenue share in 2021. The sequencing of an individual’s entire genome is a useful technique for acquiring insight into less prevalent forms of cancer. It provides user with the capability to concurrently record full spectrum of variation, from changes to a single base to complex chromosomal rearrangements. It makes it easier to investigate unusual places, which are rarely captured on camera and used to investigate structural shifts.

  • The Europe market accounted for a moderate revenue share in 2021. In the recent years, there has been a growth in demand for consumer-facing genomics testing in Europe. In particular, there has been an increase in demand for tests that study ancestry, health outcomes, and inherited characteristics. The report on direct-to-consumer genomic testing was just made public by Science and Technology Committee. In this report, committee members urge policymakers to make the most of opportunities afforded by growing availability of consumer genome testing while also minimizing risks that it poses. Furthermore, establishment of standardized procedures for genomic testing available over the counter will enable Genomics England and the National Health Service to depend on results of such tests.

The section on the competitive landscape offers valuable and actionable insights related to the business sphere of the Direct-to-Consumer Genetic Testing market, covering extensive profiling of the key market players. The report offers information about market share, product portfolio, pricing analysis, and strategic alliances such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches and brand promotions, among others. The report also discusses the initiatives taken by the key companies to combat the impact of the COVID-19 pandemic.

Key Points of the Geographical Analysis:

  • Data and information related to the consumption rate in each region

  • Estimated increase in the consumption rate

  • Proposed growth of the market share of each region

  • Geographical contribution to market revenue

  • Expected growth rate of the regional markets

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